Work
A decade of products across 12 countries. EdTech startup. Smart City AI simulation. Now an embedded AI product lead at enterprise scale.
Experience
DataArt Solutions Inc.
US-based, remote from Lisbon | Global IT Services, 5000+ employees
Senior Product Manager → Senior AI Product Manager
Aug 2022 – Present
Embedded product role at a global financial education nonprofit:
- AI adoption program: under 30% → 70%+ weekly active usage across Product Managers, BAs, engineers, QAs. Built role-specific GenAI toolkits and ran hands-on workshops until usage stabilized.
- GenAI PoCs for educational content production. LMS integrations: quiz generation, formatting, automated publishing. Cut median content production cycle by 60%.
- AI Learning Center: structured wiki with KB articles, workshop recordings, how-to guides, curated toolkits. Default AI resource across the client’s organization.
- Internal talks including “AI as Intelligence Augmentation” (twice). Mentored 4 product managers on product mindset, behavioral insights, service design thinking.
- OpenAI API-powered 360-review tool replacing manual spreadsheet process. Defect rate dropped 90% across 200+ employees.
TopCompetence
EMEA Remote | Business-simulation software, ~50 employees
Product Lead, Smart City Simulation Initiative
Jul 2021 – Feb 2022 (cancelled due to war in Ukraine)
- AI-powered urban simulation in AnyLogic. Autonomous agents: economic, migration, transportation, disaster dynamics.
- UN SDG and OECD Better Life Index sustainability frameworks built into liveability scoring.
- Coordinated two teams toward pilot: simulated municipality of ~50K residents.
Brains & Brands
Lisbon | EdTech Startup, 5–10 employees
Technical Co-Founder & Product Lead
Apr 2019 – Apr 2021, concurrent with Great Crew
- Neuromarketing-focused online school. MVP in one month, full LMS with psychological testing and automated content workflows.
- 10x MRR in 6 months. 78% retention increase across 1,500 active learners via psychological profiling.
- 80% curator workload reduction. 35% conversion lift from onboarding redesign.
Great Crew
Lisbon | Digital Product Agency, 10–20 employees
Co-Founder & Head of Product & Technology
Jun 2011 – Dec 2020
- 9 years, 250+ projects, 12 countries. Hired, managed, and when necessary let go of people across distributed team of up to 12.
- Sochi 2014 Winter Olympics: redesigned Master Delivery Schedule, saving 40+ man-hours daily.
- OneClick Yakutsk Smart City platform and mobile app.
- Behavioral design: up to 3x conversion lift. Two AWWWARDS nominations, CSS Design Awards Special Kudos.
Earlier Ventures
iGaming, Mobile Games, Advertising, Interactive Web (2007–2015)
Co-Founder & CTO → Head of UX & Gamification → Product Lead
2007 – 2015
- WannaPlay Studio (shareholder): doubled retention for Bowling by Jason Belmonte, 350% IAP growth.
- CTO at Maniaco Advertising: team of 4, pioneering interactive CSS+JS websites.
- Giraffes on Mars: €25K angel funding, shipped beta iOS game, team of 6.
Skills & Expertise
Domains
AI Product Strategy & Adoption, Smart Cities & Sustainability, Urban Simulation & Civic Tech, EdTech & LMS Platforms, iGaming & Gamification
Methods
Behavioral Design, Neuromarketing, Nudge Architecture, Service Design, Design Thinking, Gamification Design, AI Governance & Safe-Use Frameworks
Technical
JavaScript/TypeScript, Node.js, REST APIs, OpenAI API integrations, LLM prototyping, prompt engineering, RAG/retrieval patterns, agent-based simulation, LMS architecture, analytics instrumentation, front-end architecture